Buyer Persona

Johnathan Danzeel is a hard working 48 year old he is and entrepreneur and fights for his company. But he is not all work he likes to be polite and politically correct in public but when he is at a private party he is an animal that can get down and dirty with the hardest of parties. He likes to show off his money. Money is not a concern when it comes to things that he wants. He is looking for a car that is fun to drive and has a quick acceleration. He is not looking for some one to waste his time on a Porsche that is generic and looks the exact same as the same model from seven years ago. He could car less about fuel efficient because he is not trying to get from point A to point B because if he did he would have bought a Prius. He time is important to him and he doesn't just sit around and he wants a car that reflects his personality.